Social Media and your Career

Part one: Screen your online profile

Businesses are becoming more social savvy and because of this candidates need to be concious of how their profiles appears to potential employers.

Social media monitoring service Reppler ran a study of 300 companies in October 2011. They “found that more than 90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks” (

So what does your online profiles say about you? Here are five of things to consider and check.

1.       Know the difference

Each social media has a different function and a different way to promote you. Sit down and take some time to learn how each social site works; especially checking their privacy settings and how they affect what you post and who sees it.

2.      Think about what you say

Imagine you are in a room with your employers. Then think about the status you are posting to the world and this is presenting yourself online. It is easy to forget the people who can find your information when you are sat in front of a screen.

3.      Keep it updated and don’t lie!

Would you send out a CV without the latest information or your old contact information? No? Then your online profile on sites such as LinkedIn should be kept updated. Plus if a potential employer checks your online profile and finds information that contradicts your CV, this could cost you that next interview.

4.        Think like an employer.

  1. Search your own profiles via search engines and find out what you need to change. Some of the top reasons clients reject candidates through social searches include:
    1. Lying about qualifications
    2. Demonstrating poor communication skills
    3. Posting negative comments about a previous employer
    4. Posting inappropriate photos or comments
      (Reppler study:

5.       Remember the positives

All of this doesn’t mean you should remove yourself from these networks completely. Because companies are checking social networks more and more, this gives you an added opportunity to be proactive and stand out.  The Reppler study indicated some companies who have hired from social network screening.  The top reasons were:

  1. They gave a positive impression of their personality and organizational fit
  2. Their profile supported their professional qualifications
  3. Their profile showed them as being creative
  4. The candidate had good references posted by others.

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One thought on “Social Media and your Career

  1. As someone who works with pelpoe trying to find employment, I am considering developing a workshop on social media and employment. I think it is important to educate job seekers on how to utilize social media in their job search, including how to best create their own self-presentation in social media, for potential employers. Are there any courses available that could assist me with this, and/or can you provide me with more information I can use in this regard? Thanks!

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