The secret recipe for a successful launch

Eteach’s Gerry Hillier-Manolas attended the latest event hosted by the Council of British International Schools, for the launch of Quality Standards and voluntary inspection for British Schools Overseas. Here she reflects on lessons learned about successfully launching a new product or service.

On Thursday 15th September I had the pleasure of being the guest of my CEO Paul Howells as we attended the latest event to be hosted by the Council of British International Schools (COBIS). It was here I learnt the recipe for ensuring the instant success and support for the launch of a new service or product. All credit goes to Executive Director Colin Bell, the COBIS Committee and their team. Their reception to mark the successful launch of Quality Standards and voluntary inspection for British Schools Overseas was definitely ‘Gold Standard’ and worth the equivalent of a Michelin Star.

Michael Gove

I realised you must start with launching your product or service at a venue that is highly exclusive, well known and full of prestige. In our case it was the Attlee Room in the House of Lords.

To ensure a full complement and punctuality from your guests, choose a weekday and an early evening start. Attendees will be delighted to have the excuse leave their offices a little early in order arrive on


Line up as many well-known speakers as possible, but only give them a couple of minutes each to talk.

Ours were: the Minister of Education Michael Gove and Hon. Vice –President of COBIS Alastair, Lord Lexden – both experienced in this procedure.

Eteach CEO Paul Howells


Mouth-watering entrees

Sprinkle the event with a few glasses of quality wine; ours was sponsored by Eteach, along with some mouth-watering entrees expertly served by a professional team.

Blend together your carefully selected guest list. Ours included senior representatives of government and its agencies, COBIS educational members, training and service organisations,

NGO’s corporate clients, approved inspectorates and the educational media. Leave to steep for an hour or so.

La crème de la crème!

Our result was a crisp cocktail of professionals who were able to discuss and promote the many advantages of an independent inspection system for British International Schools. This included the importance for COBIS member schools this Gold Mark to differentiate themselves from those just calling themselves ‘British’.  By upholding the highest standards

expected by the approved Inspection Teams and COBIS itself, both parents and teachers are able to choose schools with complete confidence. These schools can then promote themselves and the British education system they provide with

confidence, and know they truly are ‘la crème de la crème!’

And as we all know from celebrity cooks ‘the cream always rises to the top’……


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